PERSONALIZED OUTREACH.
A connected workflow for preparing tailored outreach from lead information.
The idea
Preparing relevant website-development outreach requires researching each business by hand. This n8n system automates that research and creates short, specific opening lines for cold-email campaigns.
The challenge
Keep personalization grounded in actual business information, including when a lead has no website. The workflow switches to a missing-online-presence angle instead of inventing details.
The system
The workflow reads business names, email addresses and website URLs from Google Sheets. For leads with websites, it fetches page content and links, reviews key pages and identifies signals such as service structure, calls-to-action, enquiry paths and overall website quality.
What I built
Connected website research to Gemini to generate a concise icebreaker based on the findings. A separate branch handles businesses without websites. Each result is written back to the original lead sheet, ready for use in a cold-email campaign.
Tools
n8n / Google Sheets / Gemini
The outcome
A repeatable way to prepare researched outreach at scale, reducing manual website analysis while keeping each opening line tied to real business context.
Gallery
